sales and marketing

EB-2 National Interest Waiver — Merits Decision

2025-05-16·DISMISSED·IN RE: 37290704

Underlying petition: DENIED · Service Center Operations (SCOPS)

Legal elements discussed — Matter of Dhanasar

Prong 1 — Substantial Merit & National Importance

FAIL

Petitioner argued: The proposed endeavor has national importance because it will enhance sales and marketing strategies of small and medium-sized businesses, stimulate economic growth, and create jobs.

Evidence type: business plan, statements

U.S. Citizenship and Immigration Services (USCIS) finding: INSUFFICIENT

the record does not support his assertions that his work will result in broader implications to the field, beyond the potential benefits to his immediate clients.

Decision PDF, p. 3Open source PDF

Petitioner argued: The proposed endeavor will have significant potential to employ U.S. workers and substantial positive economic effects.

Evidence type: business plan

USCIS finding: INSUFFICIENT

the plan does not provide sufficient detail of the basis for these projections or adequately explain how these sales and staffing targets will be realized.

Decision PDF, p. 3Open source PDF

Prong 2 — Well Positioned to Advance the Endeavor

NOT_DISCUSSED

Prong 3 — Balancing the Waiver's Benefits

NOT_DISCUSSED

What this decision can’t tell you

This decision comes from a case that was denied and then appealed. Every case here is in that position — it cannot be used to estimate an overall approval rate, and it cannot predict the outcome of any individual case, including yours. USCIS officers exercise discretion on facts that are never fully captured in a written decision.

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Questions this raises for your lawyer

  • On Prong 1 (substantial merit & national importance), USCIS found the petitioner's business plan, statements insufficient to establish that the proposed endeavor has national importance because it will enhance sales and marketing strategies of small and medium-sized businesses, stimulate economic growth, and create jobs.. What would make comparable evidence in my own case more persuasive?
  • What in my own case most resembles the specific facts USCIS focused on in this decision?
  • Would additional expert-opinion evidence have changed the outcome here, based on what USCIS said was missing?
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